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This article was inspired by Sarah Robinson’s article “3 Branding Questions Every Entrepreneur Must Answer” over at Escaping Mediocrity. As I read her article it jumped out at me how key it is be a problem solver.

Why Problems?

Think about it. Why do people usually buy things? Because they have a problem. Their car needs repairs. Their hair needs cut. They need help marketing their business. They are having relationship problems. They are sick and need some help.

They have problems. Deep, painful problems. And even the seemingly insignificant problems can be painful to them! This is why it is important to put yourself in their shoes and find out where their pain and problems are.

Once you find that pain, you can speak to them about it and they’ll feel like you really “get” them, because you’ve taken the time to understand their problem.

Where is the Solution?

Now it’s time to look at how you can solve their problem or relieve their pain.

What solution can you offer to solve a problem they have? What secret can you give them to help them turn that problem around and relieve the pain or frustration?

People are happy to pay money for the right solution to their problems. If you have a solution, you should be offering it!

What Problems do My Clients Have?

As an example, here is the problem that my ideal client has: They want to have an online vehicle to build their business and create the lifestyle they dream of. They want to feel that their brand, their online image, truly reflects who they are and what they are meant to do. They are afraid of looking amateur or just scraping by as-is and not getting out there in the big way that they are meant to, but don’t have the know-how or skills to take their image to the next level online.

How do I Solve the Problem?

Simple. I help them to create an irresistible brand that truly reflects them, their quirkiness and their mission and purpose. I help them to get that image, that expression of themselves, out across all of their online places to attract the people they are meant to serve. I bring the technical skills and know how and combine it with their unique passion and gifts to make their brand truly irresistible to their right people.

What About You?

What problem do you help people solve, and how do you do it? Tell me about it in the comments.

I stumbled across this video while reading an article over on SEOmoz and I had to share it with you. It both cracked me up (love this guys sense of quirky humor!) and made an excellent point about creating your brand.